the YOUNG JERKS
Salt Lake City icon, Caputo’s Market & Deli, asked us to rebrand and recontextualize their family of markets, delis, and in-house(cave) cheese program. Caputo’s believes they have a responsibility to preserve, protect, and share foods of unique provenance ; We built a rich system of logos, signage, menus, and packaging that speaks to the history and depth of that important mission.![]()
CAPUTO’S MARKET & DELI
Identity, Copy, Interiors, Packaging
Photo: Chad Kirkland, Kerri Fukui
Identity, Copy, Interiors, Packaging
Photo: Chad Kirkland, Kerri Fukui
![](https://freight.cargo.site/t/original/i/dff0821aec9f5d851f9d22f81adfc3b1b82bd7e3412d4eeccbef5198dd7c320e/Caputos_Bag_large.jpg)
![](https://freight.cargo.site/t/original/i/aab08fdf71233ba0774f80a814ec85c0abce3e90f51233fa6942f14b8057f0a5/CapIcon3_bright.png)
![](https://freight.cargo.site/t/original/i/40cbdaee7b609a713eec7f2fe03311f82e4d7f44cdc3fbb7c93c2f7de3955120/MesaDetail.jpg)
![](https://freight.cargo.site/t/original/i/0ad83ca90a8ee3d21b13f04aa91aa436b1702aa27457449d486588a279b00ba1/CheeseProgram1.jpg)
![](https://freight.cargo.site/t/original/i/3769e7c57df9c6f217d11ce4ca4fab9fe5711e775e23f1f3ab6c40f3f65aeb8e/Posters.jpg)
![](https://freight.cargo.site/t/original/i/9c89ef0642d48523973cabd27754eaf5f4eaa618cd2eef66dfd0ba28fdc487d1/Cards_3.jpg)
![](https://freight.cargo.site/t/original/i/d863776d8f09b2c9e86ffd753246b91a0827b0ab55c9cfd114807d223b6a0f15/Storefront.jpg)
![](https://freight.cargo.site/t/original/i/034c8d72bbb8df25224094de01e8e5d3a053da610f5016cd5a3b85cf76955b72/CaputosTshirt.jpg)
![](https://freight.cargo.site/t/original/i/ec172c30bc6daa1bf6a43fb7f7d87c497354d81979ef008c5b68ca91adfb5b30/WindowLogo.jpg)
![](https://freight.cargo.site/t/original/i/201e7c9f1b04238fecb2fdd3943d48443ec6014a8e131f9d3f95ae0a2729951a/bizCard.jpg)
![](https://freight.cargo.site/t/original/i/2b2303f53c1b18dc90c8e210374215f07ed843e995914b4948f98fd217e062e4/CapBox.jpg)
![](https://freight.cargo.site/t/original/i/1a724425907841182e3023adaf5442f0ee4b12af385b76fe1d4389dc11e21c6b/Menu1.jpg)
![](https://freight.cargo.site/t/original/i/4bcbc04e6eefd1d3d1bd22894cc7864b64dc69e55d2659991d7ce132c2be77bd/Lockup.jpg)
![](https://freight.cargo.site/t/original/i/ba86459e2c875de81a8eff69a5e11d0375adbf245f55e3125b4fb710aa612c1a/CaputosNeon.jpg)
CAPUTO’S CHEESE CAVES
A variety of artisanal cheeses are aged in Caputo’s state of the art Cheese Caves, coaxing out new, distinct flavors as they ripen to perfection.
![](https://freight.cargo.site/t/original/i/661e8441d84d9588f7d49774f90ea66d617dc7457124a7a88e086de8da122476/CheeseFlash2.png)
![](https://freight.cargo.site/t/original/i/225c262976cd814c080849069c6a8907f8d61860a634d3005cf37cfa416c9583/CheeseStab_3.jpg)
![](https://freight.cargo.site/t/original/i/30407184a58a69c47ae4b57e4f83812ed36f5acd328d39039fb5dc89435d694b/CheesePattern.png)
![](https://freight.cargo.site/t/original/i/b370ed24aad433f935fcf2a4fe0f52d115977a7ac8d6b299a27a21e58d10bae4/CheeseCavesIcon.png)
![](https://freight.cargo.site/t/original/i/e832524b3e0e1d509d45a54dbbe865ac7fe80e1e3e72ea4d0b8acd406faa13c1/CheeseStab_1.jpg)
![](https://freight.cargo.site/t/original/i/d1a1983d99d1f97a35fa3758c8e19654d29db68f84a37df55edec315c6a65ccd/Tallegio.png)
![](https://freight.cargo.site/t/original/i/5bab2da070a454d494f7a7ac3293d1aa1931b97554bda9374cfba2753bb4477d/mesa.png)
![](https://freight.cargo.site/t/original/i/30eb80717dff6ef856bc8dc9f05b3053407066fde90c8f2d1b2104309e4c3d65/Barely.png)
![](https://freight.cargo.site/t/original/i/98393e2dba4d2013f6df0bd934dce4e536519996a0527ae136ff4d9d119e13af/Cheddar.png)
![](https://freight.cargo.site/t/original/i/55a137167b057b2267b9c1083d000309c34530c545301138b9665504fa153862/Burrata.png)
![](https://freight.cargo.site/t/original/i/967f6b66850be4e1a8365a18ee76e2fa30fe650f0d436a64dfa0f2871dc08e97/Chabrin.png)
![](https://freight.cargo.site/t/original/i/df5dedbaa177cd6352945b4f3bba2dd412f573d5b4126e35410cd8721e1350de/MarketFloor.jpg)
![](https://freight.cargo.site/t/original/i/1f523399255403736f5bef6ade5e9be109930bab68b91cad2e1dd3e7571dcbae/cheeseposters.jpg)
![](https://freight.cargo.site/t/original/i/cefa723989a9472139a4f14c61ba5f31bc10e7024597899693fb28c79cd7b42d/CaputosLogoFlash.png)