the YOUNG JERKS



Why can’t craft beer and light beer be friends? Sunday is an independent beer company focused on making excellent and approachable beers that pair best with a good time. We created Sunday’s visual identity and packaging, wrote copy, and designed a launch campaign to bring the Light Beer Boys into back bars and backyards across the eastern seaboard. Don’t tell Dad, but I’m drinking a gold-top cold boy right now.


SUNDAY BEER


Identity, Packaging, Copy


Photo: Ben Krebs, Daniel Cochran