Introducing Pa’lante, a Mexican rum made in the Cuban tradition. A spirit made for those who are from here AND there. Pa’lante tasked us with building a brand that feels like it’s from the future, built on the foundation of a reimagined past. Large blocky letterforms, geometric diamond labels, amulet icons, and a kit of assets represent an authentic spirit that strives to disrupt the way rum is made, and to build a new path onward—a new way from there to here.