“The Sweetheart of the Night” - Mr. Black is a bean-to-bottle bittersweet blend of top-grade Arabica coffees and Australian grain spirits. These two halves create a complex liqueur that is bold, balanced, and unapologetically coffee. Willed into existence by the belief that coffee is delicious, and drinking is fun- Mr. Black has been on a simple mission to fuse the two worlds into a perfect, boozy union. We built the packaging system, wrote copy, and created a holistic visual identity that is as complex and rich as the juice it serves.