Started as a sailing supply company in 1963, Lands' End has grown into a globally recognized brand and a leading multi-channel merchant. The logo speaks to the history of the company and their strong overarching principle to continue to be "A Beacon For What's Real."

I flew out to Lands' End headquarters in Dodgeville, Wisconsin and worked closely with the amazing in-house team to explore a new identity for this iconic American brand.

Creative Director: Steven Baillie